Terms of Service — Brand Codex by MK-Way

By purchasing the Brand Codex (or any product offered on brand-codex.com), you agree to these Terms of Service. If you don't agree, please don't make a purchase.

1. The Brand Codex — what it is

The Brand Codex is a one-page brand specification document delivered as a PDF + asset zip file. It includes (where applicable to your existing brand): primary logo and variants, color palette with hex codes, typography pairing, brand voice rules, mission/positioning one-liner, and two visual mockups (business card + tote bag).

It is not a custom logo design service. It is not a brand strategy consulting engagement. It is the finished, organized, AI-ready brand spec for what already exists at the URL you provide.

2. Pricing & Payment

Brand Codex: $27 USD, one-time payment.
Optional add-on — Talk-to-Build Workshop: $49 USD, one-time, available at checkout.
Total if both are purchased: $76 USD.

Payment is processed by Stripe via GoHighLevel. We never see or store your full card details. Payment is collected upfront before delivery.

3. Delivery

Within 30 seconds of submission, our AI assistant Jessica will call to confirm your details.
Within 24 hours of payment, your Brand Codex will arrive at the email you provided.
If delivery is delayed beyond 24 hours, Mike will contact you personally with the reason.

4. Talk-to-Build Workshop (optional add-on)

The workshop is a 2-day live event on Zoom (1 hour per day) hosted by Mike Kwal. Recordings are provided. Schedule, calendar invite, and Zoom link are emailed within 24 hours of purchase. Cohort dates are determined by MK-Way and communicated at the time of enrollment.

5. Refund Policy

See our Refund Policy. We honor a Total Clarity Guarantee — money back if any aspect of your Brand Codex is wrong, missing, or unclear.

6. Intellectual property

Upon receipt of full payment, you own the Brand Codex you receive — including the right to use, modify, distribute, and license to designers, developers, and AI tools for your business purposes.

The Brand Codex format, methodology, and underlying systems are the intellectual property of MK-Way and may not be replicated, resold, or licensed to third parties without written permission.

7. Acceptable use

You agree not to use brand-codex.com or any deliverables from MK-Way for: illegal activity, harassment, deceptive practices, copyright infringement, or any purpose that violates applicable law. We reserve the right to refuse service or terminate access at our sole discretion.

8. Limitation of liability

MK-Way provides the Brand Codex "as is" without warranty beyond the Total Clarity Guarantee. We are not liable for indirect, incidental, consequential, or punitive damages arising from your use of the Brand Codex. Our maximum liability is limited to the amount you paid (i.e., $27 or $76).

9. Governing law

These Terms are governed by the laws of the Province of Ontario, Canada. Any disputes will be resolved in Ontario courts.

10. Changes to these Terms

We may update these Terms from time to time. Material changes will be posted here with a revised "Last updated" date.

11. Contact

Questions? Email support@mk-way.com.